Primum Familiae Vini

the PFV prize.

A HELPING HAND FOR MULTI-
GENERATIONAL FAMILY COMPANIES
ACROSS THE WORLD

PFV PRIZE 2025

THE PRIZE

PFV created the €100,000 Prize to encourage other multi-generational family companies in any field of activity. The objective is to reward family companies that represent the best values in terms of continuity, excellence, contribution to the community, protection of the environment, and who are focused on the preservation of hand-crafted traditions and skills.

THE 2027 PFV PRIZE

Application period

Open from June 2025 until June 2026

Jury vote

The PFV Jury vote for the five semi-finalists in December 2026

Five Finalists

The PFV announce the five finalists for the 2027 in December 2026

The Vote

The PFV Jury vote for the winner of the 2027 PFV Prize in February 2027 - internal communication only

The Winner

The winner of the 2027 PFV Prize will be announced with a ceremony in September 2027

APPLICATIONS

KINDLY SEE THE RULES FOR NOMINATION BEFORE DOWNLOADING THE APPLICATION FORM

 

The candidate must :

  • Be legally incorporated as a business.

  • Be entirely owned by one family.

  • Have (or had) the involvement in the day to day management of the business of at least two generations of the same family.

  • Be able to demonstrate manifest intent to continue the family business, combined with evidence of the transmission of know-how and experience to younger family members.

  • Present a development project (new or underway) that demonstrates sustainability, innovation and original thinking, proving that family business can be a powerful tool to respond to the social and environmental challenges of our time.

  • Have a reputation for excellence in their chosen field.

  • Have a proven record of ethical behaviour with care for their local community and for the environment.

  • Give evidence of sound financial history and performance enough to support continuity and future development.

  • Be able to prove that the production process of their family company is not harmful to the environment or to the community.

  • The decisions of the PFV Jury are final and there can be no appeal.

  • Applications are open to family companies without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age and the PFV Jury will judge with complete impartiality, holding all these values as self- evident.

Please send the completed application form by email at : thePFVprize@pfv.org

THE 2024 FINALISTS

tsutsumi asakichi urushi PFV prize 2025

TSUTSUMI ASAKICHI URUSHI

Japan

SINCE 1909

4TH GENERATION JAPANESE NATURAL LACQUER

Our family business specialises in refining Toxicodendron vernicifluum resin into lacquer urushi. This traditional craft involves coating tableware, artwork, religious artifacts, and architectural structures. Despite a 90% decline in lacquer demand over the last 40 years in Japan, our family has thrived through expertise, high-quality lacquer, and a pivotal role in traditional lacquer making. We've adapted to challenges by developing UV-resistant lacquer, a hallmark of our brand. Refining 70% of Japanese lacquer, some used in restoring national treasures like Nikko Toshogu Shrine, our focus is on environmentally sustainable, traditional lacquer. As a family-owned company, we swiftly adapt to the growing global interest in sustainable, long-lasting, and handmade products.

JOHN STEVENS SHOP PFV prize finalist 2024

JOHN STEVENS SHOP

United States

SINCE 1705 

3RD GENERATION STONE CARVING

Founded by an English mason named John Stevens and specializing in the design and carving of inscriptions in stone for 315 years. Our architectural and memorial lettering is generated by hand with a broad edged brush in the manner of the great Roman inscriptions. Refined and developed for centuries, this standard is based on the practiced work of the hand and eye, directed by a keen grasp of form and aesthetics. Letters are carved by hand in a broad range of materials with hammers, mallets and chisels. Through these methods, graphic and calligraphic designs can be given true sculptural form. The application of computer science is also used in our work in the design and execution of custom graphics and typefaces required by contemporary production. We continue to work with clients whose association with our company is generations old, as well as new clients who propose interesting and innovative applications for our age-old craft.

BIANCO BIANCHI PFV prize finalist 2024

BIANCO BIANCHI

Italy

SINCE 1953

3RD GENERATION MASTER OF SCAGLIOLA

The company begins when Bianco Bianchi, government employee and artist, dedicated 10 years of his free time to study the secrets of an artistic technique that had been lost over time: scagliola (the art of making inlays with a special mix of colored pigments, natural glues and selenite powder). Bianco left his job and devoted himself to producing new works of his own and collecting and restoring period pieces (the Bianco Bianchi collection is the most important in existence). His children, who inherited his passion, continue, with the help of a few skilled artisans, to produce masterpieces with the same antique technique. They work with decorators and architects creating interior decorations and a wide range of scagliola to insert in antique and modern interior design. Unique pieces such as tables, panels and gift items that end up in some of the most beautiful houses in the world.

HOSOO textiles japan PFV prize finalist 2024

HOSOO CO., LTD

Japan

JAPAN SINCE 1688

12TH GENERATION KIMONO TEXTILE COMPANY

HOSOO was founded in the "Nishijin" area in the North of Kyoto City as a weaver purveying to prominent temples. Since then, over 12 generations, the family business of Nishijin-ori weaving, making one of Japan's representative textiles, has been passed down from generation to generation. Nishijin textile, Kyoto' s pre-dyed yarn textile, has been nurtured since 1200 years ago with the support of imperial nobles, the samurai class, and wealthy merchants. Today, HOSOO combines traditional Nishijin textile techniques for Obi and kimono that it has inherited with innovative techniques and a timeless design sensibility to create one-of-a-kind textiles and offer them to the luxury markets in Japan and abroad.

CARTOGRAFICA VISCEGLIA PFV prize finalist 2024

CARTOGRAFICA VISCEGLIA

Italy

SINCE 1924

4TH GENERATION CARTOGRAPHER

Cartografica Visceglia was founded in Rome by Vincenzo Visceglia, who turned a passion into a family business. "Great love for terrestrial physics and therefore for geographical maps" is what he wrote in 1942 to motivate the launch of the company. A family business driven by a passion for geographical maps. Initially traditional, the company transitioned to computerized cartography in the 1990s. Today, it produces maps for diverse clients, including the film industry, and creates furnishing components. Recognized for its contributions, a street in Rome was dedicated to the founder in 1989, and in 2016, the Rome Municipality acknowledged Cartografica Visceglia as a"Historical Activity of Excellence." The Italian Culture Ministry declared the Visceglia Archive of "particularly important historical interest" in 2015.

THE 2025 WINNER

TSUTSUMI ASAKICHI URUSHI

TSUTSUMI ASAKICHI URUSHI

Japan

The Primum Familiae Vini (PFV), an association of twelve of the world’s most historic wine-producing families, is delighted to announce that Tsutsumi Asakichi Urushi, a fourth- generation Japanese lacquer refining company, has been awarded the prestigious €100,000 PFV Prize of 2025. This accolade recognizes independent, family-owned businesses that demonstrate excellence in craftsmanship, sustainability, and intergenerational continuity.

 

On April 10th, the PFV members gathered in Japan for a momentous occasion: the official award ceremony of the PFV Prize 2025. In the distinguished setting of Tsutsumi’s workshop and a revered temple, they paid tribute to a family enterprise whose commitment to excellence, sustainability, and intergenerational craftsmanship resonates deeply with PFV’s values.

 

Founded in 1909, Tsutsumi Asakichi Urushi specializes in refining natural Japanese lacquer, a centuries-old craft that embodies both tradition and innovation. Despite a 90% decline in lacquer demand over the past four decades, the Tsutsumi family has upheld its commitment to quality, developing UV-resistant lacquer and playing a pivotal role in preserving Japan’s cultural heritage. Today, the company refines a major share of Japanese lacquer, used in the restoration of national treasures such as the Nikko Toshogu Shrine.


 

https://www.tsutsumi-urushi.com/

Selecting a winner among so many remarkable family enterprises is always a challenge, but Tsutsumi Asakichi Urushi stood out for their extraordinary commitment to both tradition and innovation. Their work is a testament to the resilience of family businesses and the importance of sustaining craftsmanship for future generations.

Charles Symington,
PFV President 2025

THE JURY

The twelve members of the PFV represent the distinctive voice and deep artisan roots of family companies who are committed to the absolute quality of their wines, and all have a long history of dedication to their respective regions

The PFV aims to encourage other family companies to continue their independent development and to prove that a family business can be a powerful tool to respond to the social and environmental challenges of our time.

The Selection Jury for The PFV Shortlist and The PFV Prize will be one member of each of the twelve PFV wine families:

Matthieu Perrin Jury

MATTHIEU PERRIN

Famille Perrin

France

Founded 1909

Egon Müller

EGON MÜLLER

Egon Müller Scharzhof

Germany

Founded 1797

Alessia Antinori

ALESSIA ANTINORI

Marchesi Antinori

Italy

Founded 1385

Prince Robert of Luxembourg

PRINCE ROBERT OF LUXEMBOURG

Domaine Clarence Dillon

France

Founded 1935

Priscilla Incisa della Rocchetta

PRISCILLA INCISA DELLA ROCCHETTA

Tenuta San Guido

Italy

Founded 1942

VÉRONIQUE DROUHIN JURY PFV

VÉRONIQUE DROUHIN

Maison Joseph Drouhin

France

Founded 1880

Jean-Frédéric Hugel

JEAN-FRÉDÉRIC HUGEL

Famille Hugel

France

Founded 1639

Miguel Torres Maczassek

MIGUEL TORRES MACZASSEK

Familia Torres

Spain

Founded 1870

Paul Symington

PAUL SYMINGTON

Symington Family Estates

Portugal

Founded 1882

Pablo Alvarez

PABLO ALVAREZ

Tempo Vega Sicilia

Spain

Founded 1864

Philippe Sereys de Rothschild

PHILIPPE SEREYS DE ROTHSCHILD

Baron Philippe de Rothschild

France

Founded 1853

Hubert de Billy

HUBERT DE BILLY

Champagne Pol Roger

France

Founded 1849

The PFV Selection Jury will be supported by Christophe Brunet, General Secretary of the PFV.

PAST WINNERS

Maison Bernard Winner

Maison Bernard

Belgium

PFV PRIZE BRUN DE VIAN-TIRAN

Brun de Vian Tiran

France

To visit our site, you must be of legal drinking age in your country/region. If there is no legal drinking age, you must be over 21.

By choosing your language you agree to the terms and conditions of this site.

Please select a language:

PRIMUM FAMILIAE VINI 
Cl. Miquel Torres i Carbo, 6, 08720 Vilafranca del Penedes, SPAIN
Tel. +34 629 490 102 / info@pfv.org