Primum Familiae Vini
the PFV prize.
A HELPING HAND FOR MULTI-
GENERATIONAL FAMILY COMPANIES
ACROSS THE WORLD

THE PRIZE
The PFV created the €100,000 "Family is Sustainability" Prize to encourage other multi-generational family companies in any field of activity. The objective is to reward family companies that represent the best values in terms of continuity, excellence, contribution to the community, protection of the environment, and who are focused on the preservation of hand-crafted traditions and skills.
THE 2024 PFV PRIZE
Application period
Open from 25th April 2023
Jury vote
The PFV Jury vote for the five semi-finalists on Tuesday 12th December 2023
Five Finalists
The PFV announce the five finalists for the 2024 PFV Prize in January 2024
The Vote
The PFV Jury vote for the winner of the 2024 PFV Prize in March 2024
The Winner
The winner of the 2024 PFV Prize will be announced around April/May 2024
APPLICATIONS
KINDLY SEE THE RULES FOR NOMINATION BEFORE DOWNLOADING THE APPLICATION FORM
The candidate must :
Be legally incorporated as a business.
Be entirely owned by one family.
Have (or had) the involvement in the day to day management of the business of at least two generations of the same family.
Be able to demonstrate manifest intent to continue the family business, combined with evidence of the transmission of know-how and experience to younger family members.
Present a development project (new or underway) that demonstrates sustainability, innovation and original thinking, proving that family business can be a powerful tool to respond to the social and environmental challenges of our time.
Have a reputation for excellence in their chosen field.
Have a proven record of ethical behaviour with care for their local community and for the environment.
Give evidence of sound financial history and performance enough to support continuity and future development.
Be able to prove that the production process of their family company is not harmful to the environment or to the community.
The decisions of the PFV Jury are final and there can be no appeal.
Applications are open to family companies without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age and the PFV Jury will judge with complete impartiality, holding all these values as self- evident.
Please send the completed application form by email at : thePFVprize@pfv.org
THE 2022 FINALISTS

Tsutsumi
Japan
A four-generation family businessfounded in 1909 in Kyoto that is fighting to revive the ancient Japanese tradition of lacquer use for tableware and artwork.
The family has innovated by creating a UV-resistant lacquer from the urushi tree and Takauya Tsutsumiof the current generation, has worked with a renowned Australian surfboard maker to create elegant lacquer-coated wooden surfboards like those used by ancient Hawaiians. Projects such as this challenge accepted norms and the throw-away culture of plastics. Their lacquer has been used to restore important national shrines such as Nikko Toshogu.

Columbia Restaurant
United States
A five-generation family business founded in 1903 by Cuban immigrants to feed workers in the hundreds of nearby cigar factories.
The family reflect the best of the American dream with new arrivals working from nothing to create a successful legacy. They own Florida’s oldest restaurant and the 10th oldest in the USA still owned by the founding family, and now have six other Columbia locations plus five other restaurant brands. Multiple family members continue to work in the business, and they have a strong tradition of supporting local charities.

Giulio Giannini e Figlio
Italy
A bookbinding and hand decorated paper business founded in the Piazza Pitti,Florence, in 1856 who remain in their original location andshop.
This family company is currently headed by GuidoGiannini and 6th generation Maria Giannini. They continue to decorate fine leather and parchment and the family were instrumental in creating the famous Florentine style in the 19th century. They have created a digital archive to reflect their centuries of work and to inspire new collections and applications in other sectors. The survival of such artisans for over 165 years is a testament to family craftsmanship.

Busatti
Italy
In 1842 the Busatti family took back their Palazzo Morgalanti in the village of Anghiari in Tuscany which had been occupied by Napoleon’s troops and used by them to make uniforms for the French army.
The family decided to continue making textiles and have done so for 8 generations and are now the producers of some of Italy’s finest fabrics. The family are highly environmentally conscious and have started to use seaweed to make fabric as other materials require huge quantities of water in the production process, and they are strong supporters of their local community.
THE 2022 WINNER

Brun de Vian Tiran
France
The PFV member jury is pleased to have selected an independent eight-generation family-owned silk and wool manufacturer in France – Brun de Vian-Tiran - as the 2022 winner of the €100,000 PFV.
Brun de Vian-Tiran was founded on the river Sorgue in 1808 in Provence and managed to survive through wars, crisis and international competition for 8 generations. Pierre Brun - 7th generation - searched for the descendants of Spanish merino sheep imported by Louis XVI in 1786 and there are now 15 local flocks with the original merino’s genes producing fine wool for them. Pierre and son Jean-Louis continue to buy wool from local shepherds in the Arles and Alp regions, but they also travelled to Mongolia to find local herders who were producing baby camel wool on the edge of the Gobi Desert, resulting in additional income for the herders, and creating a shining example of sustainability and the continuation of an ancient way of life.
The twelve PFV families believe that through this prize they can use their long histories - and the fame of their wines – to encourage independent family-owned companies to continue their projects and to encourage product excellence, generational succession and social responsibility. These values are para- mount to the twelve winemaking PFV members.
THE JURY
The twelve members of the PFV represent the distinctive voice and deep artisan roots of family companies who are committed to the absolute quality of their wines, and all have a long history of dedication to their respective regions
The PFV aims to encourage other family companies to continue their independent development and to prove that a family business can be a powerful tool to respond to the social and environmental challenges of our time.
The Selection Jury for The PFV Shortlist and The PFV Prize will be one member of each of the twelve PFV wine families:

MATTHIEU PERRIN
Famille Perrin
France
Founded 1909

EGON MÜLLER
Egon Müller Scharzhof
Germany
Founded 1797

ALESSIA ANTINORI
Marchesi Antinori
Italy
Founded 1385

PRINCE ROBERT OF LUXEMBOURG
Domaine Clarence Dillon
France
Founded 1935

PRISCILLA INCISA DELLA ROCCHETTA
Tenuta San Guido
Italy
Founded 1942

FÉDÉRIC DROUHIN
Maison Joseph Drouhin
France
Founded 1880

JEAN-FRÉDÉRIC HUGEL
Famille Hugel
France
Founded 1639

MIGUEL TORRES MACZASSEK
Familia Torres
Spain
Founded 1870

PAUL SYMINGTON
Symington Family Estates
Portugal
Founded 1882

PABLO ALVAREZ
Tempo Vega Sicilia
Spain
Founded 1864

PHILIPPE SEREYS DE ROTHSCHILD
Baron Philippe de Rothschild
France
Founded 1853

HUBERT DE BILLY
Champagne Pol Roger
France
Founded 1849
The PFV Selection Jury will be supported by Christophe Brunet, General Secretary of the PFV.