Primum Familiae Vini
the PFV prize.
A HELPING HAND FOR MULTI-
GENERATIONAL FAMILY COMPANIES
ACROSS THE WORLD
THE PRIZE
PFV created the €100,000 Prize to encourage other multi-generational family companies in any field of activity. The objective is to reward family companies that represent the best values in terms of continuity, excellence, contribution to the community, protection of the environment, and who are focused on the preservation of hand-crafted traditions and skills.
THE 2024 PFV PRIZE
Application period
Open from 25th April 2023
Jury vote
The PFV Jury vote for the five semi-finalists on Tuesday 12th December 2023
Five Finalists
The PFV announce the five finalists for the 2024 PFV Prize in January 2024
The Vote
The PFV Jury vote for the winner of the 2024 PFV Prize in March 2024
The Winner
The winner of the 2024 PFV Prize will be announced around April/May 2025
APPLICATIONS
KINDLY SEE THE RULES FOR NOMINATION BEFORE DOWNLOADING THE APPLICATION FORM
The candidate must :
Be legally incorporated as a business.
Be entirely owned by one family.
Have (or had) the involvement in the day to day management of the business of at least two generations of the same family.
Be able to demonstrate manifest intent to continue the family business, combined with evidence of the transmission of know-how and experience to younger family members.
Present a development project (new or underway) that demonstrates sustainability, innovation and original thinking, proving that family business can be a powerful tool to respond to the social and environmental challenges of our time.
Have a reputation for excellence in their chosen field.
Have a proven record of ethical behaviour with care for their local community and for the environment.
Give evidence of sound financial history and performance enough to support continuity and future development.
Be able to prove that the production process of their family company is not harmful to the environment or to the community.
The decisions of the PFV Jury are final and there can be no appeal.
Applications are open to family companies without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age and the PFV Jury will judge with complete impartiality, holding all these values as self- evident.
Please send the completed application form by email at : thePFVprize@pfv.org
THE 2024 FINALISTS
TSUTSUMI ASAKICHI URUSHI
Japan
SINCE 1909
4TH GENERATION JAPANESE NATURAL LACQUER
Our family business specialises in refining Toxicodendron vernicifluum resin into lacquer urushi. This traditional craft involves coating tableware, artwork, religious artifacts, and architectural structures. Despite a 90% decline in lacquer demand over the last 40 years in Japan, our family has thrived through expertise, high-quality lacquer, and a pivotal role in traditional lacquer making. We've adapted to challenges by developing UV-resistant lacquer, a hallmark of our brand. Refining 70% of Japanese lacquer, some used in restoring national treasures like Nikko Toshogu Shrine, our focus is on environmentally sustainable, traditional lacquer. As a family-owned company, we swiftly adapt to the growing global interest in sustainable, long-lasting, and handmade products.
JOHN STEVENS SHOP
United States
SINCE 1705
3RD GENERATION STONE CARVING
Founded by an English mason named John Stevens and specializing in the design and carving of inscriptions in stone for 315 years. Our architectural and memorial lettering is generated by hand with a broad edged brush in the manner of the great Roman inscriptions. Refined and developed for centuries, this standard is based on the practiced work of the hand and eye, directed by a keen grasp of form and aesthetics. Letters are carved by hand in a broad range of materials with hammers, mallets and chisels. Through these methods, graphic and calligraphic designs can be given true sculptural form. The application of computer science is also used in our work in the design and execution of custom graphics and typefaces required by contemporary production. We continue to work with clients whose association with our company is generations old, as well as new clients who propose interesting and innovative applications for our age-old craft.
BIANCO BIANCHI
Italy
SINCE 1953
3RD GENERATION MASTER OF SCAGLIOLA
The company begins when Bianco Bianchi, government employee and artist, dedicated 10 years of his free time to study the secrets of an artistic technique that had been lost over time: scagliola (the art of making inlays with a special mix of colored pigments, natural glues and selenite powder). Bianco left his job and devoted himself to producing new works of his own and collecting and restoring period pieces (the Bianco Bianchi collection is the most important in existence). His children, who inherited his passion, continue, with the help of a few skilled artisans, to produce masterpieces with the same antique technique. They work with decorators and architects creating interior decorations and a wide range of scagliola to insert in antique and modern interior design. Unique pieces such as tables, panels and gift items that end up in some of the most beautiful houses in the world.
HOSOO CO., LTD
Japan
JAPAN SINCE 1688
12TH GENERATION KIMONO TEXTILE COMPANY
HOSOO was founded in the "Nishijin" area in the North of Kyoto City as a weaver purveying to prominent temples. Since then, over 12 generations, the family business of Nishijin-ori weaving, making one of Japan's representative textiles, has been passed down from generation to generation. Nishijin textile, Kyoto' s pre-dyed yarn textile, has been nurtured since 1200 years ago with the support of imperial nobles, the samurai class, and wealthy merchants. Today, HOSOO combines traditional Nishijin textile techniques for Obi and kimono that it has inherited with innovative techniques and a timeless design sensibility to create one-of-a-kind textiles and offer them to the luxury markets in Japan and abroad.
CARTOGRAFICA VISCEGLIA
Italy
SINCE 1924
4TH GENERATION CARTOGRAPHER
Cartografica Visceglia was founded in Rome by Vincenzo Visceglia, who turned a passion into a family business. "Great love for terrestrial physics and therefore for geographical maps" is what he wrote in 1942 to motivate the launch of the company. A family business driven by a passion for geographical maps. Initially traditional, the company transitioned to computerized cartography in the 1990s. Today, it produces maps for diverse clients, including the film industry, and creates furnishing components. Recognized for its contributions, a street in Rome was dedicated to the founder in 1989, and in 2016, the Rome Municipality acknowledged Cartografica Visceglia as a"Historical Activity of Excellence." The Italian Culture Ministry declared the Visceglia Archive of "particularly important historical interest" in 2015.
THE 2022 WINNER
Brun de Vian Tiran
France
The PFV member jury is pleased to have selected an independent eight-generation family-owned silk and wool manufacturer in France – Brun de Vian-Tiran - as the 2022 winner of the €100,000 PFV.
Brun de Vian-Tiran was founded on the river Sorgue in 1808 in Provence and managed to survive through wars, crisis and international competition for 8 generations. Pierre Brun - 7th generation - searched for the descendants of Spanish merino sheep imported by Louis XVI in 1786 and there are now 15 local flocks with the original merino’s genes producing fine wool for them. Pierre and son Jean-Louis continue to buy wool from local shepherds in the Arles and Alp regions, but they also travelled to Mongolia to find local herders who were producing baby camel wool on the edge of the Gobi Desert, resulting in additional income for the herders, and creating a shining example of sustainability and the continuation of an ancient way of life.
The twelve PFV families believe that through this prize they can use their long histories - and the fame of their wines – to encourage independent family-owned companies to continue their projects and to encourage product excellence, generational succession and social responsibility. These values are para- mount to the twelve winemaking PFV members.
THE JURY
The twelve members of the PFV represent the distinctive voice and deep artisan roots of family companies who are committed to the absolute quality of their wines, and all have a long history of dedication to their respective regions
The PFV aims to encourage other family companies to continue their independent development and to prove that a family business can be a powerful tool to respond to the social and environmental challenges of our time.
The Selection Jury for The PFV Shortlist and The PFV Prize will be one member of each of the twelve PFV wine families:
MATTHIEU PERRIN
Famille Perrin
France
Founded 1909
EGON MÜLLER
Egon Müller Scharzhof
Germany
Founded 1797
ALESSIA ANTINORI
Marchesi Antinori
Italy
Founded 1385
PRINCE ROBERT OF LUXEMBOURG
Domaine Clarence Dillon
France
Founded 1935
PRISCILLA INCISA DELLA ROCCHETTA
Tenuta San Guido
Italy
Founded 1942
VÉRONIQUE DROUHIN
Maison Joseph Drouhin
France
Founded 1880
JEAN-FRÉDÉRIC HUGEL
Famille Hugel
France
Founded 1639
MIGUEL TORRES MACZASSEK
Familia Torres
Spain
Founded 1870
PAUL SYMINGTON
Symington Family Estates
Portugal
Founded 1882
PABLO ALVAREZ
Tempo Vega Sicilia
Spain
Founded 1864
PHILIPPE SEREYS DE ROTHSCHILD
Baron Philippe de Rothschild
France
Founded 1853
HUBERT DE BILLY
Champagne Pol Roger
France
Founded 1849
The PFV Selection Jury will be supported by Christophe Brunet, General Secretary of the PFV.