Five extraordinary family companies nominated for €100,000 PFV Prize of 2021
Optimism at a time of crisis
The Primum Familiae Vini, composed of twelve historic European wine producers, have nominated five companies from a diverse range of countries to a shortlist for the €100,000 'Family is Sustainability' Prize.
Matthieu Perrin, PFV President, said: 'We in the PFV believe that family companies are the bedrock of regional and national economies and that the best must have a profound commitment to sustainable development. Great family companies, such as these five in our shortlist, personify social and environmental responsibility as well as supreme product quality. These enduring values are particularly relevant in these turbulent times and during this devastating pandemic.'
Paul Symington, Chairman PFV said: 'The twelve families in the PFV have worked for generations to achieve excellence in our wines and for the continued independence of our vineyards despite challenges that often looked insurmountable. We created this prize to champion other family companies and to express our confidence in the resilience of family enterprises through good times and bad.'
In February, the twelve PFV families will meet again to select the winner of the €100,000 PFV Prize from amongst these five companies. The final decision will be announced in March 2021.
Please see the attached press release.